{"id":1942,"date":"2021-07-20T12:22:13","date_gmt":"2021-07-20T16:22:13","guid":{"rendered":"https:\/\/nccumc.org\/communications\/?p=1942"},"modified":"2021-07-20T12:22:13","modified_gmt":"2021-07-20T16:22:13","slug":"church-leader-survey-highlights-communications-resource-value","status":"publish","type":"post","link":"https:\/\/nccumc.org\/communications\/2021\/07\/church-leader-survey-highlights-communications-resource-value\/","title":{"rendered":"Church Leader Survey Highlights Communications Resource Value"},"content":{"rendered":"\n<p>Nashville, Tennessee \u2013Research shows that local churches and organizations seeking to excel in communications ministry will find the support they need within United Methodist Communications\u2019 MyCom e-newsletter. A recent reader survey* revealed a 90 percent satisfaction rate, and 78 percent of readers stated that MyCom is the best source for communication tips and tools.<br><br>The award-winning newsletter helps local churches and organizations stand out in a noisy world by utilizing emerging trends, marketing, social media, outreach and technology. The bi-weekly publication offers helpful articles, online training, video tutorials and podcasts featuring proven tips, ideas and tools.<br><br>The MyCom editorial team regularly partners with <a href=\"https:\/\/www.resourceumc.org\/en\/agencies\/communications\/about-us\/research\" target=\"_blank\" rel=\"noreferrer noopener\">United Methodist Communications (UMCOM) Research<\/a>, soliciting subscribers to monitor performance and gather feedback on ways to ensure that content is meaningful to its readers.<br>\u201cWe work diligently to deliver content that church staff and volunteers want and need for their ministry success,\u201d notes Email Marketing Manager, Josh Mullenix. The survey indicated that they\u2019re meeting those needs as \u201cit was noteworthy that 90 percent of respondents click through to content and 91 percent of respondents would recommend the newsletter and its materials to others.\u201d<br><br>\u201cTop survey responses show that within MyCom, readers found quick-to-read, relevant information, learned new things and gained awareness of resources available in The United Methodist Church. In fact, 81 percent of readers share learning with others in their church, and 69 percent say the information improved their church\u2019s marketing and communication,\u201d shared Research Manager Teresa Faust. \u201cSome highlights of content valued included marketing tactics for those with low budgets and minimal tech skills, tools on hybrid worship and resources for outreach to various age groups.\u201d<br><br>The study also provided valuable insights about what communication resources local churches find beneficial. Senior Manager of Local Church Services Craig Catlett was pleased to see that UMCom offers services \u201cin most of the areas on which people commented, so there\u2019s great potential for partnering with church leaders if they <a href=\"https:\/\/www.resourceumc.org\/en\/agencies\/communications\/services\/local-church-marketing-services\" target=\"_blank\" rel=\"noreferrer noopener\">apply for help<\/a>.\u201d<br><br><a href=\"https:\/\/www.resourceumc.org\/en\/agencies\/communications\/church-and-conference-resources\/newsletters-and-podcasts\/mycom-newsletter-subscribe\" target=\"_blank\" rel=\"noreferrer noopener\">To subscribe<\/a> to the complimentary MyCom e-newsletter, visit ResourceUMC.org.<br><br><a href=\"https:\/\/www.resourceumc.org\/en\/agencies\/communications\/about-us\/research\" target=\"_blank\" rel=\"noreferrer noopener\">Market research<\/a> is an essential navigation tool that United Methodist Communications uses on behalf of United Methodist churches and ministries to inform decisions and assess strategies and content to help achieve the agency\u2019s goal of engaging people in the story of God\u2019s work in the world through The United Methodist Church.<br><br><a href=\"https:\/\/www.resourceumc.org\/en\/content\/church-leader-survey-highlights-communications-resource-value\" target=\"_blank\" rel=\"noreferrer noopener\">Church Leader Survey Highlights Communications Resource Value<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">#<\/h4>\n\n\n\n<p>About United Methodist Communications<br>As the communications agency for The United Methodist Church, United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. United Methodist Communications also offers services, tools, and resources for communications ministry. Learn how to support our work at <a href=\"https:\/\/www.resourceumc.org\/en\/content\/support-umcom\" target=\"_blank\" rel=\"noreferrer noopener\">ResourceUMC.org\/GiveUMCom<\/a>.<br><br>*Study Details: Online study among 610 MyCom subscribers using the Survey Monkey platform fielded May 11 \u2013 May 26, 2021.<br><br>Media contact:<br>Brenda Smotherman, <a href=\"mailto:bsmotherman@umcom.org\">bsmotherman@umcom.org<\/a><br>615.742.5488 &#8211; office<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nashville, Tennessee \u2013Research shows that local churches and organizations seeking to excel in communications ministry will find the support they need within United Methodist Communications\u2019 MyCom e-newsletter. A recent reader [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tec_requires_first_save":true,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"categories":[1],"tags":[6,10,9],"class_list":["post-1942","post","type-post","status-publish","format-standard","hentry","category-announcements","tag-communications","tag-effective-leaders","tag-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Church Leader Survey Highlights Communications Resource Value | Communications Office | North Carolina Conference of The United Methodist Church<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nccumc.org\/communications\/2021\/07\/church-leader-survey-highlights-communications-resource-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Church Leader Survey Highlights Communications Resource Value | Communications Office | North Carolina Conference of The United Methodist Church\" \/>\n<meta property=\"og:description\" content=\"Nashville, Tennessee \u2013Research shows that local churches and organizations seeking to excel in communications ministry will find the support they need within United Methodist Communications\u2019 MyCom e-newsletter. 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